Geoobchod Logo

Empowering Surveyors in the Czech Republic

With MicroSurvey FieldGenius, Czech Republic-based dealer Geoobchod successfully transitioned their customers from outdated legacy systems to a modern, reliable data collection platform, providing tailored, lightweight surveying solutions for the construction and geodesy sectors.

Geoobchod team

Meet Geoobchod

Geoobchod is one of the Czech Republic’s leading suppliers of surveying and construction measurement solutions. Born from practical field experience, the company operates on a core philosophy: sales are just the beginning. Focusing heavily on long-term relationships and customer respect, Geoobchod provides a comprehensive suite of tools, software, and in-house calibration and repair support through an extensive nationwide network. Their goal is never just to sell technology, but to be a true partner in creating solutions that make sense as a whole.

Geoobchod

Gen. Svobody 181/181, 533 51 Pardubice VII, Czech Republic

geoobchod.cz

Engineers in the field

[Geoobchod’s service and calibration facilities, as featured on CNN Prima News.]

The Challenge: Navigating the Shift to Modern Workflows

Unlike an engineering firm dealing with a specific construction site, Geoobchod faced a massive, industry-wide hurdle: migrating their diverse customer base away from aging, outdated operating systems. Across the country, surveyors needed to upgrade their technology without losing productivity. Geoobchod required a modern, highly reliable, and user-friendly data collection solution that would not only replace old systems but actively streamline their customers’ future workflows.

“Our main challenge was transitioning from the outdated Windows Mobile platform to Android. We needed a modern, reliable, and easy-to-use surveying solution that would support our future workflows.”

— Vojtěch Jirka, Sales Representative, Geoobchod
Geoobchod Hardware

[In-house technical support and hardware maintenance, as featured on CNN Prima News.]

The Solution: Tailor-Made, Hardware-Agnostic Flexibility

To solve this transition, Geoobchod leveraged the multiplatform flexibility of MicroSurvey FieldGenius. Because FieldGenius seamlessly integrates with a massive variety of hardware manufacturers, Geoobchod is never locked into a single ecosystem. This versatility empowers them to engineer tailor-made, lightweight packages—pairing FieldGenius with modern cellphones, large-display tablets, and the exact GNSS receivers their specific clients need.

The Dealer Advantage: Collaborative Development

For a nationwide supplier, software must be as easy to support as it is to use. Geoobchod relies on several key advantages of the FieldGenius ecosystem, from its robust COGO functions to its seamless onboarding process.

“FieldGenius is easy for new users to learn, which significantly reduces training time. It offers a comprehensive set of COGO functions, detailed GNSS reports, and the flexibility to support a wide range of surveying workflows. We also appreciate that MicroSurvey actively listens to dealer and customer feedback, with feature requests often making their way into future releases.”

— Vojtěch Jirka, Sales Representative, Geoobchod
FieldGenius input fields

Outcomes and Impact

The intuitive design of FieldGenius not only reduces the learning curve for surveyors in the field, but it also dramatically decreases the technical support burden for the Geoobchod team.

“FieldGenius is very easy to adopt, and at Geoobchod, we receive very few ‘how do I…’ or ‘it’s not working’ support calls from our customers. When questions do arise, MicroSurvey’s customer support is responsive, knowledgeable, and always ready to support us as dealers.”

— Vojtěch Jirka, Sales Representative, Geoobchod

The “Why Didn’t We Do This Sooner?” Moment

The ultimate measure of a dealer’s success is the satisfaction of their end-users. By providing a seamless transition to modern data collection, Geoobchod has transformed a daunting technology upgrade into a massive operational advantage for their clients.

“It’s always a pleasure to see customers replace their old equipment with new equipment and software and say, ‘Why didn’t we do this sooner? It’s so much faster.”

— Vojtěch Jirka, Sales Representative, Geoobchod
By focusing on tailored, hardware-agnostic solutions and prioritizing long-term customer relationships, Geoobchod has created more than just a supply network—they have built a trusted partnership for the Czech Republic’s geomatics and construction professionals. This commitment to modernizing field data collection ensures that when their customers head out to the job site, they do so with the most efficient, reliable tools available.

We are incredibly grateful to Vojtěch Jirka, Aleš Rucký, Jakub Makovský, and the entire team at Geoobchod for sharing their experiences with us. Their dedication to doing things properly and with profound respect for the customer is a testament to the strength of the global surveying community.

Ready to modernize your workflow?

Learn more about the tools Geoobchod uses to empower their clients:

Or, speak with one of our representatives today to find the right solution for your team. Call us at 1-800-668-3312.